CraftyJet™ Brand Guidelines

Logo

Design & Legibility

The CraftyJet™ logo is designed to remain clear at all display sizes. Use the official artwork—never redraw, distort, recolour, or add effects.
No maximum size, but minimum size is 20px (screen) and ¼ inch (print). If legibility is lost, it's too small.

On Colour

Use only on White, Cerulean, Black, School Bus Yellow, Rose, or Oslo Gray backgrounds for clarity.

Clearspace

Leave a margin at least the height of the 'C' in CraftyJet™ (x) on all sides. No text or graphics should invade this area.

Clearspace = x-height of 'C'

Logo Usage Don'ts

Don’t stretch

Don’t rotate

Don’t add outline

Don’t use unapproved colours

Don’t use effects

Don’t place on patterned/low-contrast background

Typography

Primary Typeface

Montserrat is the cornerstone of CraftyJet™ visual identity—modern, geometric, and highly versatile for headlines, subheadings, labels, packaging, and body text. All CraftyJet™ touchpoints (print and digital) must use Montserrat for clarity and consistency.

Download Montserrat Font

Weights

• Thin (100): Premium packaging accents, oversized display text.
• Regular (400): Body copy, paragraph text, documentation.
• Medium (500): Section headings, subheads, strong interface text.
• Bold (700): Main headings and titles for strong impact.
• ExtraBold (800): Reserved for maximum attention (hero graphics, banners).

Hierarchy & Examples

CraftyJet™ Bold Headline Example Subheadline Example - Montserrat Medium This is a sentence using Montserrat Regular weight for body text for all brochures and documentation. This is thin weight as accent (premium layouts).

Don’ts

• Do not use fonts other than Montserrat.
• No decorative/script fonts or all-uppercase for body text.

Colour

Primary Palette

The primary palette contains the core colours that define our identity, used in the logo, marketing, and main branded assets. The listed CMYK formulations are foundational and must be applied exactly for any print output.



Tip: Always use these main CMYK values whenever designing official CraftyJet branding. Consistent application ensures our brand remains strong and instantly recognisable.

Pastels & Brights

Pastel colours provide accent and variety—use sparingly and never as a substitute for primary palette colours in main brand assets or logo presentation.

Greys

Approved Combinations

High-contrast combinations for accessibility and impact:

Applications

Brand application visuals/examples coming soon.

Social Media Usage

Use official logo and colours for all profiles. NEVER use unapproved filters, overlays, or stickers.
Tag: #CraftyJetPrints when showcasing your work.
Handle: @craftyjetprints (Facebook & Instagram)

Profile Icons

Do's and Don'ts

• Do use provided templates and assets.
• Do maintain creative, positive messaging.
• Don't use unapproved visual treatments.
• Don't misrepresent CraftyJet's products.

Printing Guide

• Always use the CMYK colour values supplied in this document for any physical print.
• Export artwork as PDF/X-1a, TIFF, or EPS for print production; do not use standard RGB files for print output.
• Ask your print provider if any custom adjustments are needed for print conditions.
• Preview with Pantone swatches if required for spot colour printing.
• For highest fidelity, lock vector format and embed fonts in exported files.